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Insights from Xiami on the Recorded Music Industry in China

Monday, August 11th, 2014

Xiami (a major Chinese music streaming service) recently published a series of key stats that help us get a better picture of how the recorded music industry in China has developed over the last 5 or so years. It’s interesting to see how China’s market share has grown, shifting the axis of creative output away from the traditional centres of Taiwan and Hong Kong.

We will repurpose the graphics here, appending them with English translations. Original insights can be found on the Xiami website.

Graphic 1
The number of music releases (all formats) in China from 2009 – the first half of 2014 (unit = 000s).

Graphic 2
The share of EPs (releases with no more than 8 tracks) released in China from 2009 – 2013.


Graphic 3
The percentage of independently distributed albums (i.e. artists self-releasing music) in China from 2009 – the first half of 2014.


Graphic 4
A comparison of track streams on Xiami by language, with graphic 1 showing the share of Chinese (white) / English (light grey) / Japanese & Korean (dark grey) by year and graphic 2 showing each language’s gross share (CN 42%, EN 28%).


Graphic 5
A comparison of albums released by Chinese male vs. female singers from 2009 – the first half of 2014. Grey are male, white are female.

Top left:
Comparison of albums released

Bottom left:
Comparison of number of streams

The percentage of Taiwan Golden Melody Awards for best album between male / female prizewinners. (The first edition of the competition did not include this prize so that year has been excluded).


Graphic 6
A comparison of the number of albums released by Hong Kong (apex), Taiwan (centre) and Mainland China (bottom).

Left pyramid: During the 80s
Middle pyramid: During the 90s
Right pyramid: During the 00s

Another visual representation of the actual number (not percentage) of albums released by Hong Kong (bottom line), Taiwan (middle line) and Mainland China (top line) from 2010 – the first half of 2014.