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Posts Tagged ‘business’

Make money licensing your music on

Thursday, February 16th, 2012

Most artists make money with their music by selling downloads and CDs, however this is only one way to earn in the new music business. In a previous post we talked about the YouTube Partner Program which allows artists to generate revenue through uploading popular videos to YouTube. Licensing your own music however can be time-consuming as we discussed in a previous blog. We help get sync licensing by partnering with the pioneers in the world of music licensing, You’ll get paid every time somebody uses your music as part of their video project.
This is particularly exciting as Youtube has become one of the top ways people hear new music now.

Here’s how you earn money for your music on YouTube: once you become a Pro Soul artist, we’ll make your music available in YouTube’s growing catalog of licensable music. Your music will come up in the list of soundtrack options video creators have to bring their next project to life on youtube, it’s as simple as that.

In addition, your songs will be made available to be used in movies, TV programs and video game productions through other third party affiliates. Furthermore, we’ll give you the opportunity to livense your tracks to content creators for usage as background music in online videos, presentations, etc.

The best news is, as the author you get to keep 100% ownership of your compositions and recordings, and the license is not exclusive which means you can earn money from your music elsewhere as well. And if  you get an opportunity for exclusive license, you can cancel this license if required. We handle all the paperwork and legalities, you keep control of your music!

For more information about getting assistance from Pro Soul Alliance with your licensing or anything else, click here.

To the corporations battling piracy: You can never win.

Friday, February 10th, 2012

In our last blog we posted Trent Reznor of Nine Inch Nails‘ thoughts on the illegal downloading of music.

There are countless articles and comments on this topic, probably millions.
Here is one of the most recent from Forbes, by a young author that effectively captures some of the complicated and mostly misunderstood issues surrounding this debate:

It’s great that these kinds of articles are coming out now sharing more detailed information and truth, it’s just sad that it took over 5 years for the media to start talking about this and investigating.
We feel it is important to reveal that the fundamental ideas behind this issue and the often overlooked REAL reasons behind it were first brought to light in Andrew Dubber in a blog written over 4 years ago called, “Should I Be Worried About Piracy?“, part of the 20 things you must know about music online eBook.

The overall conclusion of this article and those experts who really understand what is going on is that ‘piracy’ is common because entertainment companies refuse to give consumers what they want, or do business fairly or honestly.
If companies who create film, music, and TV provided consumers what they wanted, the way the want it for a fair price, then there would not only be very little piracy, but those companies would make far more income than they ever can now. But they won’t, even after over 10 years of fighting and losing over and over.
So people continue to pursue what they want the way they want it, and that happens to be in a way that prevents money from going to the content creators at their own choice, which they call ‘piracy’.

Chinese social networking happening on a massive scale

Wednesday, September 15th, 2010

Facebook, YouTube and Twitter may not work, but that doesn’t mean that social networking isn’t huge in China!

According to Sam Flemming of See i See, China’s first social media blog, “Everything that happens in the West is happening on steroids in China.” Chinese social networking statistics show:

  • 384 million Internet users in China, 75% of whom are under 34
  • 221 million bloggers,
  • 222 million creators of online video,
  • 272 million instant messaging users,
  • 265 million online gamers
  • 321 million users who download music

These numbers ring true and gave us a sense of the magnitude of social networking in China, clear proofs of Sam Flemming’s statement that “Everything that happens in the West is happening on steroids in China.”

The key is how to use these amazing new markets effectively for music? You can bet Pro Soul is researching this and will report our findings.

In our Part 2 post about social networking and the music business in China, we’ll look at some specific sites, and what it’s like doing business in China with music.

Disconnect between the music and the musician

Tuesday, July 27th, 2010

“There are plenty of millionaires who would pay millions to hang a Van Gogh painting on the wall, but hardly one that would have ever had the crazy nut over for dinner. I feel like the big companies are like that with musicians. They’ll say, “We love music! It’s all about the music!” — but if a musician shows up at the door, they call security.

The disconnect between the music, as a final product, and the musician, as a person going through an ongoing creative process is the most broken aspect of the music business…”

– Derek Sivers, founder of, largest independent retailer of CD’s

Happy New Year! Our top blogs of 2009

Thursday, December 31st, 2009

Our first year has been great so far despite the economic times we live in, we’ve been working with a total of 9 fantastic artists!

Here are some of our top blog posts of 2009 in order posted:

Tips from a successful DIY indie musician…

Music and the Mobile Phone

Automatically posting your blog feeds to Facebook etc.

How many ‘active’ fans do you have?

The new music business model – Connect With Fans!

Is Music for free really a good idea?

The 10 Commandments of Music 2.0

A brave new era of music self release…

How to get people to come to shows

DIY takes more time than many think

Thank you to all the artists we work with, you have made this a great year, helping us take the music business into the future!
In return, we hope expanding your career to new heights has made this a great year for you as well.

We’ve got some fantastic new things planned for our artists in 2010, and were looking forward to a great year!
Happy new year to all of you, all the best for the year ahead.

Director Jarome Matthew, and the Pro Soul Alliance Team

DIY takes more time than many think

Tuesday, September 29th, 2009

Imogen HeapBuilding a successful career in music on your own terms and with your own two hands is a difficult task – the business side and the art of self promotion, may rain on the “rockstar” parade.

Your reaction may be – is it all worth it?

Another successful example of the wonders of social media and the marketing genius behind a talented DIY (Do It Yourself) artist, describes Imogen Heap as she tweeted us through the 2 years leading up to the release of Ellipse. Yes, she has a major record label, and when she began promoting Ellipse she already had a committed fan base – a host of films and TV shows featuring her music.  But with Ellipse Heap has expanded her reach exponentially thanks to her determination.  She refinanced her house to fund recording, and with over 1 million twitter followers, she communicates constantly with her fans. ” I’ve been tweeting about making my new album, Ellipse (out 24th Aug). Now… I guess I’ll be tweeting about how it gets from my studio to your ears.”

Using Twitter to allow her fans a glimpse into the world of a “rockstar” with a few lines of text en route to a Berlin airport, or while preparing for a video shoot –  responding fans RT or reply, just as friends would, and as the relationship grows – so grows the fan base and eventually trickle through revenue.

So, is it all worth it – considering the artist/fan relationship is the “expected” in today’s music marketplace and that relationship also takes a lot of time and energy to maintain – and with every successful relationship, takes time to nurture?  Being ‘all about the music’  is being about your career, and there are many other responsibilities vying for your attention.  Depending how deeply you feel your passion, and what sacrifices you’re willing to surrender in order to manifest a dream into reality – is the hard work, commitment and dedication really worth it – time will tell.  Join as many music networking sites as you possibly can, and build your Twitter profile, and may be the most important in your arsenal of social media tools.

And if you need a hand, don’t forget – There is professional help, that’s what we’re here for!