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Posts Tagged ‘campaign’

Why your Kickstarter fundraising campaign failed

Thursday, January 17th, 2013

Many artists these days are using Kickstarter or similar services to raise funds for their next album, which is a great idea.
But they often fail. Why?

According to veteran music industry consultant Tim Sweeney, one simple reason: You don’t know your fans.

One strategy Tim has taught artists he mentors for the last 30 years is the following: “Whether you want more fans at your shows, greater sales or want to raise money for your new project start having social events with your fans. Instead of only inviting them to your shows, invite them to come hang out with you at a movie, a festival, another artist show or some other event based upon on a common interest. Too often artists want people to blindly support them because they wrote a good song. As we wrote in our last post, it’s not about the music.

“Give fans what they really want, a chance to talk with you and build a bond.”
Would you do that with your fans? Well, maybe that’s why you have to work so hard to promote and sell your music.

While social events offer you a chance to get to know your fans, they more importantly create an opportunity for your fans to get to know each other and develop friendships. That way when your future shows come up, they will call each other and come together so they can hang out with their new friends. This is why Facebook is so popular: it allows people to do this online.

Tim’s Artists have sold millions of CDs and downloads with this strategy with selective fans and have found it the best way to sell out shows in advance. He says, “Think of it this way, if your favorite artist invited you to an event where you can hang out with them and make new friends would you go?”

Invest your time into your fans instead of only social media campaigns and your show money and sales will increase along with “pre-sales” of your next project where you may not need to do a Kickstarter campaign.

And then when your ready, you may want to try Pledge Music, the Kickstarter for music that we really like.


Press Releases – an important part of publicity campaigns

Monday, August 17th, 2009

Using a well-written press release and highly targeted campaign to announce your music-associated event, such as a CD release, an upcoming tour, or a charity concert, can get you more publicity than thousands of advertising dollars ever will – if, done correctly.

A press release (or news release) is used to bring an artist or business “free” publicity. A press release is a simple, to the point release that provides news to reporters, editors, and other media people. The publication of your press release will be free. Writing a good press release is a valuable skill. Preparation involves three key points – When, How and Who (to send it to).

The key focus of your press release is that it needs to be “newsworthy”, after all, a press release is supposed to be news. A writer, or editor has a responsibility to inform their readers. A well written and interesting article is far more likely to make print than one that’s sloppy, and shouts “advertising”.

Typically a press release is distributed to mainstream or national media outlets that receive every industry specific announcement known to man. The idea of submitting your press release to a national publication early in your career may result in it being ignored. Tim Sweeney, the music industry’s most highly sought after expert and consultant in the fields of artist development, recommends specifically targeting the daily music publications in your target markets. There are several music newswire services that offer press release distribution, and for a small fee will distribute your press release to some of the top music websites.

Not to be confused with your Artist Profile or Press Kit, a press release is a quick shot of publicity, used only to announce an upcoming event or CD release to your fans. A good press release will help build your online visibility, attract new fans, and boost your music career. Check our next post for more about Press Kit’s and Artist Profiles.

How to present yourself, your music and your career.

Wednesday, July 1st, 2009

Planning then crafting a clear strategy before promoting yourself is the first step in a successful music marketing campaign. It’s an exciting and enthusiastic time, but be careful, the internet is a bottomless database pit. Once posted, once said, and twice repeated, bytes of data remain infinitely embedded in the pages of the world wide web. What might be cute, cool or “bad ass” today, could bite you in your bad ass years from now and might not be so cute, cool or earn you any props.

Presenting yourself in a truthful and professional manner is key to developing and packaging your image. “Pretending to be more than you are – Lying in marketing” – is a great article written by Loren Weisman of the Music Think Tank. We may not agree with Mr. Weisman’s “play it safe” underlying theory, but do agree with keeping it real always. Always have confidence and faith in your talent. Accept and honor where you’re at in this journey. Never “Pretend” to possess unsubstantiated “Bling” or to have accomplished the money and the fame before you make it – don’t lie about your assets, if you’re a starving artist, you’re a starving artist, let your fans share with you, your climb to the top. Take charge of all the wonders of technology that’s available to you. Entertain your fans with your charming personality – let them into your career. Human nature gravitates toward the humble, and when the time comes for you to show your edge, your fans will welcome your success with open arms. Mr. Weisman when he states: “A strong professional package and promotional presence goes a very long way while a fake or weak presence will hurt you more than you know.” We’re not even discussing the business aspect – that’s another posting!

The story of a young man known as Souljaboy tellem comes to mind – his “do-it-yourself” marketing campaign built his fan base, his recognition, and he rose to the top by using an honest portrayal of his talent, personality and character. When asked what was the secret of his success, he’s reported as saying he was having fun, and he kept it real. Watch this sample of how this young master continues to reach out to his fans!

Honesty, hard work, taking a few risks, and fine tuning your art, is how to present yourself, your music and your career.

The 10 Commandments of Music 2.0

Monday, June 22nd, 2009

According to there are 10 Commandments of Music 2.0:

The first Commandment “Thou Shalt Not Worship False Prophets – Neither a record deal or auto-tune are your saviors.”

Coming in at a very, very close second “Thou Shalt Worship Only One God – He (or she) is called The Fan.”

Following the first two (which, I might add, should be your daily mantra) are Commandments 5 and 6 respectively – “Thou Shalt Blog – Your flock wants to know what you’re doing, and Thou Shalt Create Profiles – Wherever your flock may go, you must be there.”

Closing out the “Holy Grail” with Commandment 9 “Thou Shalt Share Thy Bounty. Share gigs. Share ideas. Share with your fans.”

And let us not forget the final Commandment 10, “Do Unto Others As You Would Have Others Do Unto You – You meet the same people on the way down that you did on the way up.” asks for an eleventh Commandment? “Thou shalt Twitter – tweet like you’ve never tweeted before.” Twitter is the ultimate tool in the world today which allows you to reach out and given 140 characters per tweet, you speak to your fans as though they were in the studio with you. Bonding and building your personal relationships creates a loyal fan base. Thus honoring Commandments 1 through 9 – number 10, that’s between you and your conscience.

Because it is daunting to accomplish all these tasks while trying to be creative, Pro Soul works with artists of all genres, helping them develop their music careers in a changing industry to meet the needs of the modern music lover without taking any rights or profits.

How politics can hurt your fan base

Monday, November 3rd, 2008

It’s hard not to get caught up with politics when it is constantly in your face in the media. Many artists have done this on their own sites, blogs, and social networking profiles, but it can be a bad move for an artist trying to connect with their audience effectively.

Artist consultant Tim Sweeney describes it well. “Many artists are taking the dangerous position of dividing their fan base instead of uniting them. They are seeing a growing number of their fans either remove themselves from their mailing list or stop coming to shows and supporting them because they have started sending out political endorsements for one person or one side on different issues. While we would hope that election times would bring people together to discuss the issues and collectively move ahead, it usually only stirs emotional reactions to make people fight against each other for different personal reasons.”

Of course, artists want to promote things that are good for the community of their audience, or help them get involved in improving society, and that is a good thing. As long as it’s not done in a negative way, artists will get a more positive response from their fans.

Tim goes on to get philosophical on the subject: “Music artists should be ‘community builders.’ We should bring people together not divide them… Let your fans see you as someone who is bringing people together so they want to support you and bring new fans to you!

And he’s right; artists have always positively changed society, so why not you? This approach has been proven to work in building a strong, supportive audience, so start putting it to work. Better yet, get Pro Soul to help you do it!