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Artists – are you wasting your time on Twitter?

Tuesday, July 13th, 2010

We talk about Twitter a lot in relation to artists and promoting music. That’s because Twitter is still the top resource for getting awareness for your music next to Facebook and Youtube.

We’ve had great results for our artists who are using Twitter effectively, increased sales, followers who share the artists music with their friends and their followers, artists getting hired to perform on other artists albums around the world, and more fans, web traffic and general awareness about the artists’ music.

But as we’ve been observing artists Tweeting habits, we’ve seen that like many Twitter users, many of you are just literally tweeting ‘what your doing’ at the moment, or doing blatant self advertising…

However this is not an effective way to really use Twitter. It’s not enough to make your tweets cut through the noise of the heavily updating marketers, and millions of other Twitter users out there…

Instead of “get my new music here” “I ate something I shouldn’t have”, or “sick of work, this job sucks”. or “when is it going to get hotter?”, Try things like, “I just came up with a new melody for a folk pop tune”, or “just tried out a new guitar I’m thinking of getting” or, “rehearsing for my next show where I’ll be playing some new songs about….” or even, “what do you think a fair consequence would be for this oil spill?”

Be interesting! You all lead interesting lives and do highly intriguing things every day! Tweet about them! People want to know these things, your a creative, talented musician for God’s sake! Why are you tweeting the same stuff as everyone else? Your better than that!!

AND, very importantly, if you don’t know what to tweet that is interesting, you should be RETWEETING interesting tweets (look for them amongst your followers), and REPLYING to people’s tweets that you have any kind of response for. This creates reciprocal communication and connection with other people that if replied to, can get you exposure to hundreds if not thousands of followers! Our artists have had thousands of visitors to their website in one day by using this technique.
This may be even more important that tweeting what you are up to! It is very important and easy to do.

Lastly, write the same way you would talk to a stranger in person.
Would you walk up to someone and say “hi stranger, go buy my CD here”? NO! So don’t do it online, be a human being when you write anything online.
Using these techniques you can make the most of the time spent on exposing yourself to new fans. And doing it with a free power Twitter tool like Hootsuite can really make life easier, and allows you to manage large follower lists more easily and effectively.

And if you are having trouble getting time to fit Twitter into your schedule, contact us about setting up tweeting via text messaging from your phone so that it updates all your social networking profiles and your website, and how this can be a very powerful tool for your music promotion!

What progress have you made with Twitter using these techniques or others?

DIY takes more time than many think

Tuesday, September 29th, 2009

Imogen HeapBuilding a successful career in music on your own terms and with your own two hands is a difficult task – the business side and the art of self promotion, may rain on the “rockstar” parade.

Your reaction may be – is it all worth it?

Another successful example of the wonders of social media and the marketing genius behind a talented DIY (Do It Yourself) artist, describes Imogen Heap as she tweeted us through the 2 years leading up to the release of Ellipse. Yes, she has a major record label, and when she began promoting Ellipse she already had a committed fan base – a host of films and TV shows featuring her music.  But with Ellipse Heap has expanded her reach exponentially thanks to her determination.  She refinanced her house to fund recording, and with over 1 million twitter followers, she communicates constantly with her fans. ” I’ve been tweeting about making my new album, Ellipse (out 24th Aug). Now… I guess I’ll be tweeting about how it gets from my studio to your ears.”

Using Twitter to allow her fans a glimpse into the world of a “rockstar” with a few lines of text en route to a Berlin airport, or while preparing for a video shoot –  responding fans RT or reply, just as friends would, and as the relationship grows – so grows the fan base and eventually trickle through revenue.

So, is it all worth it – considering the artist/fan relationship is the “expected” in today’s music marketplace and that relationship also takes a lot of time and energy to maintain – and with every successful relationship, takes time to nurture?  Being ‘all about the music’  is being about your career, and there are many other responsibilities vying for your attention.  Depending how deeply you feel your passion, and what sacrifices you’re willing to surrender in order to manifest a dream into reality – is the hard work, commitment and dedication really worth it – time will tell.  Join as many music networking sites as you possibly can, and build your Twitter profile, and may be the most important in your arsenal of social media tools.

And if you need a hand, don’t forget – There is professional help, that’s what we’re here for!

Booklet deals – the Monetization of Mimi?

Thursday, August 13th, 2009

mariah_careyIs matching bands to brands with advertising on CD booklets a well thought out campaign to hedge the downturn in record sales?

Hypebot.com fueled a debate and asked its readers whether Mariah Carey’s “Memoirs of an Imperfect Angel” released on Sept. 15 – should include as part of Ms. Carey’s Album packaging a 34-page mini magazine, with ads from Elizabeth Arden, Angel Champagne, Carmen Steffen’s, Le Métier de Beauté and the Bahamas Board of Tourism?

Is this a questionable practice? Is the corporate cog digging music even deeper into the dark pit of advertising? Is the musician’s art being vandalized by the addition of paid sponsor ads littering the CD booklet alongside the liner notes and lyrics? Or, will this brainstorm idea makeup for lost revenue – and as one reader commented: “I see a trend here….. free = comes with ads, no matter how you slice it. I’m okay with that if it keeps the music free. We’ve had it good for too long and I’m not against getting the Artists paid.”

No doubt, corporate Mariah is getting paid, but alas so will “Mimi” – and if paid ads could help the independent artist pay for marketing, producing, and retailing their music, it might be a very interesting and useful concept. Again, time will tell.

Mariah Carey’s CD is gaining attention not only because of the ad controversy, but seems her beef with Eminem is heating up again. After the video for Obsessed featured Carey dressed as a deranged stalker and word has it was meant to portray Eminem – the rapper came back with a heated rush track “The Warning” – and if you’ve followed any of the music gossip out there, you’ve heard the whole story. This is buzz, the best in Viral Marketing – all publicity is good publicity, and the beef is brewing nicely between two of music’s biggest hitters: at the exact precise moment in anticipation of the CD launch!

Image source: www.topnews.in/people/mariah-carey

The 10 Commandments of Music 2.0

Monday, June 22nd, 2009

According to Hypebot.com there are 10 Commandments of Music 2.0:

The first Commandment “Thou Shalt Not Worship False Prophets – Neither a record deal or auto-tune are your saviors.”

Coming in at a very, very close second “Thou Shalt Worship Only One God – He (or she) is called The Fan.”

Following the first two (which, I might add, should be your daily mantra) are Commandments 5 and 6 respectively – “Thou Shalt Blog – Your flock wants to know what you’re doing, and Thou Shalt Create Profiles – Wherever your flock may go, you must be there.”

Closing out the “Holy Grail” with Commandment 9 “Thou Shalt Share Thy Bounty. Share gigs. Share ideas. Share with your fans.”

And let us not forget the final Commandment 10, “Do Unto Others As You Would Have Others Do Unto You – You meet the same people on the way down that you did on the way up.”

Hypebot.com asks for an eleventh Commandment? “Thou shalt Twitter – tweet like you’ve never tweeted before.” Twitter is the ultimate tool in the world today which allows you to reach out and given 140 characters per tweet, you speak to your fans as though they were in the studio with you. Bonding and building your personal relationships creates a loyal fan base. Thus honoring Commandments 1 through 9 – number 10, that’s between you and your conscience.

Because it is daunting to accomplish all these tasks while trying to be creative, Pro Soul works with artists of all genres, helping them develop their music careers in a changing industry to meet the needs of the modern music lover without taking any rights or profits.

Top feature to use on Twitter: @replies or ‘mentions’

Thursday, April 23rd, 2009

We recently blogged about the importance of Twitter for artists, and connecting Twitter to your other social networking profiles. But if you don’t use Twitter effectively, it doesnt do much good…

In addition to tweeting at least a couple times a day, we wanted to share our top pick for the most important feature to be using on Twitter: @replies or ‘mentions’ as they are now called.

Using @replies is simple: always @ People you like!
This is a public message that everyone in your network, or who search Twitter, will see.
To comment back at things you would like to react to or to connect directly with someone just tweet: @ and then their username. So if you want to say something directly to prosoul (our Twitter ID) type @prosoul – this will turn up in the @ Mentions in our Twitter dashboard and we will see your comment, and here is the key, so will everyone in your network!

Here is some detail on how @replies/mentions work:
http://blog.twitter.com/2008/05/how-replies-work-on-twitter-and-how.html

Create relevant and interesting tweets, and people will reply, thereby creating curiosity about your original message, and revealing your Twitter ID to their whole network, which is great exposure, especially when some of your followers have thousands of followers!

Many of our artists have had great success using @ replies/mentions, getting a few thousand people listening to their music within a few days of Tweeting!

We also highly recommend sending an @reply to all the cool people that follow you after you follow them back to show your appreciation, but NOT to those MLM and Internet marketing people! (direct messaging is not the best way to do this as too many people using automated direct messages now)

Use Twitter incorrectly and your announcing ‘I’m a clueless rookie’ to the world! Contact us if you want assistance using Twitter to promote your music more effectively.

Connecting Twitter to other social networking sites

Monday, April 13th, 2009

There’s no mistaking now that micro blogging app Twitter is here to stay, and is an essential social networking tool, not only for musicians but for all business.

How artists can effectively utilize it is another matter, and although that is covered by many great blogs, we wanted to go over some of the most important steps in connecting it with popular social networking sites like Facebook. This allows tweets to also update your facebook status, a great way to keep in touch with people on Facebook even when you don’t have time to login there and accidentally kill an hour or two. This is important because putting yourself and what your doing in front of as many people as possible can help connect you with potential new fans, and when your Facebook status is updated, it appears in your friends news feed, getting you much needed attention.

Although it’s always changing, at the moment,
Here’s how to make sure tweets end up on facebook:

– Add the Twitter application on Facebook, bottom Left of the page, ‘Find More’, search for ‘Twitter’, then click ‘Go To Application’ adding to your profile, allowing it to access your info.
– After logging into Twitter, Click “Allow Twitter to update Facebook Status”, or:
– Go to bottom left applications, then top right> Edit
– Click Edit Settings on the Twitter application
– Make sure under Additional Permissions ‘update status’ is checked
– Have more than one facebook profile, or in a band? Use the most popular, most active one

NOTE: This will not post your @Replies from Twitter, desirably so!

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Here’s how to add your contacts to Twitter from your webmail:

-Click ‘Find on other networks’ on Twitter.com:

http://twitter.com/invitations/find_on_other_networks

– Click on your webmail icon on the left and enter login name and password (don’t be paranoid about entering your pass…)
– Select the people you want to follow (people with no icon are often not actually active on Twitter)
– you can also do this if you use other email programs, but it is a bit more work to import contacts.

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Here’s how to use your mobile phone to update Twitter remotely:

– Go to settings>Devices after logging into Twitter.com: http://twitter.com/devices
– Enter in your phone number and follow instructions to verify your phone.
– Bookmark the 5 digit number for your country/region into text messaging on your mobile, and send tweets to this number when you want to update.
Now what excuse do you have for not making updates at least twice a day? Mmmm, Technology!

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Here’s how to add your contacts to Facebook from your webmail:

– Go to top middle Friends link and select ‘Find Friends’
– enter your full email address and password (don’t be paranoid about entering your pass…)
– click Find Friends and choose the ones you want to connect with on Facebook.
– Do this for ALL facebook accounts you or band members have!
– Make sure to import all your webmail accounts if you or your band members have more than one!

We recommend doing this every month or so as new people you may know are constantly joining these networks!

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Use Twitter incorrectly and you can cause more harm that good to your music career. Get assistance from Pro Soul to avoid embarrasing mistakes and to maximize the neworking potential of these resources!

TIP: If you really want to do twitter properly, use the computer application Tweetdeck, and create a group with all the people you don’t want to miss updates from. This is especially essential when you start getting a few hundred or more followers

Next: How to automatically post your blog feeds to Facebook and other social neworking sites