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Posts Tagged ‘music promotion’

The Most Overrated Things In A Musician’s Career

Tuesday, April 30th, 2013

“The time of the Record Label has passed. Artists do not need a record label to survive, and in fact, most artists would be better off as a hot indie group than one desperate to sign with any label.”
This and other great advice comes from an article by Simon Tam outlining “The Most Overrated Thing’s In A Musician’s Career”.
Simon goes on to describe other “overrated” things, like paid Electronic Press Kit or EPK services, booking agents, and professional music gear. Especially overrated are big music industry festivals like SXSW, which just finished in Austin, Texas. Bands who get asked to play these festivals are already on their way up, and do not come with any guarantee that you will be noticed by the right people.
Simon also takes aim at Kickstarter, which has been in the news recently for large sums paid out to artists. Without an existing fanbase already willing to pay for your music, your campaign will not be funded as we recently blogged about here.

Read Simon’s full article here on Music Think Tank

 

Why your Kickstarter fundraising campaign failed

Thursday, January 17th, 2013

Many artists these days are using Kickstarter or similar services to raise funds for their next album, which is a great idea.
But they often fail. Why?

According to veteran music industry consultant Tim Sweeney, one simple reason: You don’t know your fans.

One strategy Tim has taught artists he mentors for the last 30 years is the following: “Whether you want more fans at your shows, greater sales or want to raise money for your new project start having social events with your fans. Instead of only inviting them to your shows, invite them to come hang out with you at a movie, a festival, another artist show or some other event based upon on a common interest. Too often artists want people to blindly support them because they wrote a good song. As we wrote in our last post, it’s not about the music.

“Give fans what they really want, a chance to talk with you and build a bond.”
Would you do that with your fans? Well, maybe that’s why you have to work so hard to promote and sell your music.

While social events offer you a chance to get to know your fans, they more importantly create an opportunity for your fans to get to know each other and develop friendships. That way when your future shows come up, they will call each other and come together so they can hang out with their new friends. This is why Facebook is so popular: it allows people to do this online.

Tim’s Artists have sold millions of CDs and downloads with this strategy with selective fans and have found it the best way to sell out shows in advance. He says, “Think of it this way, if your favorite artist invited you to an event where you can hang out with them and make new friends would you go?”

Invest your time into your fans instead of only social media campaigns and your show money and sales will increase along with “pre-sales” of your next project where you may not need to do a Kickstarter campaign.

And then when your ready, you may want to try Pledge Music, the Kickstarter for music that we really like.

 

People don’t really care about your music

Sunday, January 13th, 2013

It’s 2013, a new year! We survived the impending end of the world, and a brave new world is ahead of us.
A new opportunity to get closer to that dream of success through your music, your art, your passion.

There’s one problem though. People don’t really care about your music.

We live in a time where there are not only increasing amounts of people releasing music due to the internet and home production tools, but endless distractions for people on all sides.
When music appreciation peaked in the 1980’s, people had little else besides a TV and their music player or stereo to distract them.
Now people have, in their hand, mobile internet, video games, video cameras, instant messaging, social networking, and endless super cool apps to keep them occupied.

This makes it increasingly difficult to get attention for your music and art.

More and more, to get people’s interest, you must have a great story!
THEN they will be open and interested to listen to the music.

People tell us all the time. ‘I want to promote my new album’
Well, people aren’t really interested in your album. They are interested in YOU, the artist!
This has been the case for many years now, and is the essence of how the new music industry works, so to be successful you must understand it, accept it and embrace it!

‘Well I don’t have much to write about’ is something we also hear. Well, Everyone has a great story, but most just don’t realize it.
Radio stations love to be able to give the 10 second explanation of why you stand out.

When was the last time you read a review about a band in your local newspaper that talked only about the technicalities of the music rather than what was sent to them in a press release?
They don’t and that is the disconnect and the reason publicists and managers exist.

You need to find the most interesting story for your project you possibly can and go with it to promote your work everywhere.
It’s the “he was discovered busking on the streets of NY and now has a top radio hit” story. ‘He had no job and went on to win The Voice even though he was the underdog next to the attractive young singers’. Adele’s breakup album. Taylor Swift’s love life. Lady Gaga’s behind the scenes songwriting career. Deadmou5′ disguise, the giant, electronic mouse head.
You need something that every newspaper reviewer wants to write about. The story every fan tells their friends when showing them your YouTube video. Gimmicks are ok if you really feel you have nothing; performing in costume or focusing on your weird instruments or hairstyle.

A great song helps, but great music with an amazing story is what really makes you memorable.

Accept it and you won’t have to work as hard to get your music heard.

Beck’s new album – released only as sheet music

Monday, August 13th, 2012

Many have often said that these days in the music industry, innovation and creative marketing thrives.
Well the upcoming Beck release is a great, new example of that.

Beck will release his latest musical work only as sheet music for purchase in a beautiful package that measures 9.5” x 12.5” with 108 pages comprising 20 individual full-color song booklets—18 featuring original lyrics, and 2 instrumentals—with covers from more than a dozen different artists..

Beck song reader albumGoing back to the olden days of how the commercial music industry started in Tin Pan Alley, NY, Beck has invited his fans to ‘bring the songs to life’ the way they envision them and share with the world.
Imagine the free promotion this will create for Becks music! The potential uses and ideas are endless, musically and promotionally.

Imagine musicians trying to create ‘THE’ ultimate interpretation of Becks music, or being chosen as the version Beck decides to perform at his next concert!

It’s a great, modern idea that is perfect for the ‘user-generated’ sharing based culture we live in.
And you will no doubt see many more (aging, famous) artists run with this.

Read more about Backs new album here.

 

How to use StumbleUpon.com to promote your music

Monday, February 20th, 2012

With over 20 million users, StumbleUpon.com is not only a very cool site to browse the internet more effectively, it is a great tool to get exposure for your music. Here is how StumbleUpon define themselves:

“StumbleUpon helps you discover and share great websites. As you click stumble Use StumbleUpon to Get Exposure for Your Music Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million other websurfers with interests similar to you. Rating these sites you like (thumbup Use StumbleUpon to Get Exposure for Your Music) automatically shares them with like-minded people – and helps you discover great sites your friends recommend.”

Once you install the StumbleUpon toolbar to your web browser, everytime you click on this stumble Use StumbleUpon to Get Exposure for Your Music “Stumble!” button, something new will come up. And the more you rate the sites StumbleUpon recommended, the more likely StumbleUpon will find the sites that fit your interests. So from now on, you won’t need to worry if you can’t think of new ideas to post on your Facebook, Twitter or blog. Simply set your preferences in StumbleUpon and start stumbling based on your taste in music or anything else, and you’ll have endless ideas to share with your fans.

Not only StumbleUpon is a great tool to find sharable content, it can also help YOU get discovered. You can submit your music, video, streaming tracks, blog post or anything else, then you get potential of thousands of people stumble across your content.
(on some browsers, the toolbar doesn’t allow you to submit content though, so you’ll be best off using a browser that allows you to install the full toolbar such as Firefox and Chrome)

Some users reported that hourse after stumbling her friend’s newly released music, the tracks got thousands of views. However, there is an art to using Stumbleupon effectively for music promotion. Stumbleupon works best when a page is shared that many others would want to share with their friends or contacts online. If you submit too many links from your own, or the same website, you could get blacklisted, or your account could be suspended. And those who want to promote their own websites may find it hard to keep track of who had linked to or shared their pages.

Let us know if you need any assistance using Stumbleupon as well as other important tools to promote your music.

Pro Soul Alliance celebrates first year anniversary!

Monday, March 29th, 2010

We recently celebrated our first year assisting Do It Yourself artists with their music careers, representing them as record label and manager!

The occasion went by without much fan fare, we were too busy formulating up big plans for our future, and working hard to assist our artists! That is always our first priority, and we’re a small company without any investors or such to answer to, so we can focus our efforts on what matters most:
Helping our artists connect with existing and future fans in the most effective way possible, and assisting them in giving fans what they want, how they want it for a long-lasting and profitable relationship!

Thank you to all our artists, who endured with our growing pains, and pioneered this transforming industry with a whole new way of doing business.
Thank you also to our staff, particularly Roshena and Clarice, without which we could never have accomplished this first year milestone.

We’ve got bigger and better things than ever for our artists and for the company this year, stay tuned for all the news right here.