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Chinese social networking happening on a massive scale

Wednesday, September 15th, 2010

Facebook, YouTube and Twitter may not work, but that doesn’t mean that social networking isn’t huge in China!

According to Sam Flemming of See i See, China’s first social media blog, “Everything that happens in the West is happening on steroids in China.” Chinese social networking statistics show:

  • 384 million Internet users in China, 75% of whom are under 34
  • 221 million bloggers,
  • 222 million creators of online video,
  • 272 million instant messaging users,
  • 265 million online gamers
  • 321 million users who download music

These numbers ring true and gave us a sense of the magnitude of social networking in China, clear proofs of Sam Flemming’s statement that “Everything that happens in the West is happening on steroids in China.”

The key is how to use these amazing new markets effectively for music? You can bet Pro Soul is researching this and will report our findings.

In our Part 2 post about social networking and the music business in China, we’ll look at some specific sites, and what it’s like doing business in China with music.

Artists – are you wasting your time on Twitter?

Tuesday, July 13th, 2010

We talk about Twitter a lot in relation to artists and promoting music. That’s because Twitter is still the top resource for getting awareness for your music next to Facebook and Youtube.

We’ve had great results for our artists who are using Twitter effectively, increased sales, followers who share the artists music with their friends and their followers, artists getting hired to perform on other artists albums around the world, and more fans, web traffic and general awareness about the artists’ music.

But as we’ve been observing artists Tweeting habits, we’ve seen that like many Twitter users, many of you are just literally tweeting ‘what your doing’ at the moment, or doing blatant self advertising…

However this is not an effective way to really use Twitter. It’s not enough to make your tweets cut through the noise of the heavily updating marketers, and millions of other Twitter users out there…

Instead of “get my new music here” “I ate something I shouldn’t have”, or “sick of work, this job sucks”. or “when is it going to get hotter?”, Try things like, “I just came up with a new melody for a folk pop tune”, or “just tried out a new guitar I’m thinking of getting” or, “rehearsing for my next show where I’ll be playing some new songs about….” or even, “what do you think a fair consequence would be for this oil spill?”

Be interesting! You all lead interesting lives and do highly intriguing things every day! Tweet about them! People want to know these things, your a creative, talented musician for God’s sake! Why are you tweeting the same stuff as everyone else? Your better than that!!

AND, very importantly, if you don’t know what to tweet that is interesting, you should be RETWEETING interesting tweets (look for them amongst your followers), and REPLYING to people’s tweets that you have any kind of response for. This creates reciprocal communication and connection with other people that if replied to, can get you exposure to hundreds if not thousands of followers! Our artists have had thousands of visitors to their website in one day by using this technique.
This may be even more important that tweeting what you are up to! It is very important and easy to do.

Lastly, write the same way you would talk to a stranger in person.
Would you walk up to someone and say “hi stranger, go buy my CD here”? NO! So don’t do it online, be a human being when you write anything online.
Using these techniques you can make the most of the time spent on exposing yourself to new fans. And doing it with a free power Twitter tool like Hootsuite can really make life easier, and allows you to manage large follower lists more easily and effectively.

And if you are having trouble getting time to fit Twitter into your schedule, contact us about setting up tweeting via text messaging from your phone so that it updates all your social networking profiles and your website, and how this can be a very powerful tool for your music promotion!

What progress have you made with Twitter using these techniques or others?

Happy New Year! Our top blogs of 2009

Thursday, December 31st, 2009

Our first year has been great so far despite the economic times we live in, we’ve been working with a total of 9 fantastic artists!

Here are some of our top blog posts of 2009 in order posted:

Tips from a successful DIY indie musician…

Music and the Mobile Phone

Automatically posting your blog feeds to Facebook etc.

How many ‘active’ fans do you have?

The new music business model – Connect With Fans!

Is Music for free really a good idea?

The 10 Commandments of Music 2.0

A brave new era of music self release…

How to get people to come to shows

DIY takes more time than many think

Thank you to all the artists we work with, you have made this a great year, helping us take the music business into the future!
In return, we hope expanding your career to new heights has made this a great year for you as well.

We’ve got some fantastic new things planned for our artists in 2010, and were looking forward to a great year!
Happy new year to all of you, all the best for the year ahead.

Director Jarome Matthew, and the Pro Soul Alliance Team

DIY takes more time than many think

Tuesday, September 29th, 2009

Imogen HeapBuilding a successful career in music on your own terms and with your own two hands is a difficult task – the business side and the art of self promotion, may rain on the “rockstar” parade.

Your reaction may be – is it all worth it?

Another successful example of the wonders of social media and the marketing genius behind a talented DIY (Do It Yourself) artist, describes Imogen Heap as she tweeted us through the 2 years leading up to the release of Ellipse. Yes, she has a major record label, and when she began promoting Ellipse she already had a committed fan base – a host of films and TV shows featuring her music.  But with Ellipse Heap has expanded her reach exponentially thanks to her determination.  She refinanced her house to fund recording, and with over 1 million twitter followers, she communicates constantly with her fans. ” I’ve been tweeting about making my new album, Ellipse (out 24th Aug). Now… I guess I’ll be tweeting about how it gets from my studio to your ears.”

Using Twitter to allow her fans a glimpse into the world of a “rockstar” with a few lines of text en route to a Berlin airport, or while preparing for a video shoot –  responding fans RT or reply, just as friends would, and as the relationship grows – so grows the fan base and eventually trickle through revenue.

So, is it all worth it – considering the artist/fan relationship is the “expected” in today’s music marketplace and that relationship also takes a lot of time and energy to maintain – and with every successful relationship, takes time to nurture?  Being ‘all about the music’  is being about your career, and there are many other responsibilities vying for your attention.  Depending how deeply you feel your passion, and what sacrifices you’re willing to surrender in order to manifest a dream into reality – is the hard work, commitment and dedication really worth it – time will tell.  Join as many music networking sites as you possibly can, and build your Twitter profile, and may be the most important in your arsenal of social media tools.

And if you need a hand, don’t forget – There is professional help, that’s what we’re here for!

The 10 Commandments of Music 2.0

Monday, June 22nd, 2009

According to Hypebot.com there are 10 Commandments of Music 2.0:

The first Commandment “Thou Shalt Not Worship False Prophets – Neither a record deal or auto-tune are your saviors.”

Coming in at a very, very close second “Thou Shalt Worship Only One God – He (or she) is called The Fan.”

Following the first two (which, I might add, should be your daily mantra) are Commandments 5 and 6 respectively – “Thou Shalt Blog – Your flock wants to know what you’re doing, and Thou Shalt Create Profiles – Wherever your flock may go, you must be there.”

Closing out the “Holy Grail” with Commandment 9 “Thou Shalt Share Thy Bounty. Share gigs. Share ideas. Share with your fans.”

And let us not forget the final Commandment 10, “Do Unto Others As You Would Have Others Do Unto You – You meet the same people on the way down that you did on the way up.”

Hypebot.com asks for an eleventh Commandment? “Thou shalt Twitter – tweet like you’ve never tweeted before.” Twitter is the ultimate tool in the world today which allows you to reach out and given 140 characters per tweet, you speak to your fans as though they were in the studio with you. Bonding and building your personal relationships creates a loyal fan base. Thus honoring Commandments 1 through 9 – number 10, that’s between you and your conscience.

Because it is daunting to accomplish all these tasks while trying to be creative, Pro Soul works with artists of all genres, helping them develop their music careers in a changing industry to meet the needs of the modern music lover without taking any rights or profits.

Pro Soul artists get best website hosting in the world

Monday, April 27th, 2009

We’ve talked about the importance of using social networking tools such as Twitter, Facebook and Myspace, but without a reliable website, which is where your career magic begins, successful exposure may be dealt the back space card should a fan have to wait for slow page loading, or reach an error message when landing at your site.

We’ve experienced firsthand unreliable web hosting – from our artists websites being down for days at a time and being unable to access their site, to not reaching our hosting providers for explanation and resolutions. After much research and through our own valuable experience, we have taken the appropriate measures to insure our current web hosting service provides a strong Network Uptime Guarantee.

We offer a solution for all our artists that uses Rackspace technology, for the best hosting in the world. Absolute reliability, redundant server backups, fanatical 24/7 support, and a leader in the global community, Rackspace technology’s “Company” is socially aware and offers “A Greener Way of Doing Business”. From cost-effective green servers to company-wide conservation programs, they are dedicated to doing business in an eco-friendly way.

Pro Soul is constantly aware of the things that artists need to take care of. The last thing an artist needs to worry about is their hosted web site, the hub of their music career.